Scroll to top

Digital Services

Data. Insights. Analysis.
Creative Solutions.

The highly competitive marketplace demands no less than a multichannel approach that harnesses the power of digital marketing. At Virgule, we utilize data, insights, and analytics to come up with fruitful campaigns that touch and engage your target audience.

Digital Services

Data. Insights. Analysis.
Creative Solutions.

The highly competitive marketplace demands no less than a multichannel approach that harnesses the power of digital marketing. At Virgule, we utilize data, insights, and analytics to come up with fruitful campaigns that touch and engage your target audience.

Digital Strategy

Research. Information.
Raw Data. Numbers.
All These Things Mean
Nothing Without That
Crucial Next Step.

Whether you’re looking to build or revamp your website, redo your sitemap, or introduce a new long-term marketing strategy, you will be making critical decisions. Through Virgule’s all-inclusive research activities, from UX design audits to page impressions and SEO checks, we aim to discover patterns and provide in-depth insights and analyses on user behaviour to better inform your marketing decisions.

The crucial next step would be to devise a strategy that addresses the key findings revealed in the research. At this stage, you’ll have our comprehensive report to refer to, outlining the data gathered, as well as our analyses, insights, and discoveries. Our team will be there to provide input, and guidance, as well as the expertise you need to create a bespoke marketing strategy.

Organic Search

Organically Reach
Your Target Audience

Boost website performance through search engine optimization (SEO). A well-defined SEO strategy can make a real difference to your bottom line as it directly increases the quantity and quality of the traffic generated from organic search results. What we’ll do is to make your website user- and search engine-friendly so that it starts ranking high in organic search results (page one ranking for Google and more).

Our Approach to SEO

SEO is a basic consideration for online marketing, and ranking high should be a core goal of your online presence. To optimize your website, we’ll cover everything, from link-building, keyword search, and improving accessibility, through to optimizing web pages and images. We’ll also measure changes to your SEO metrics to ensure we stay on the right track. This way, you can expect high-level traffic, improved user dwell time, and good quality leads which convert into actual sales.

Seo Services

Technical SEO

Technical SEO ensures your site is technically well set up to be able to rank for your target terms.

Local SEO

Promote your bricks and mortar presence through our targeted local SEO campaigns.

E-Commerce SEO

If you sell products online, ecommerce SEO should be part of your strategy.

Competitor

We analyse your competitors to understand the most efficient ways to eclipse them in organic search.

Paid Search
Equals More Qualified
Leads.

Paid advertising is a vital ingredient of brand success, and can be achieved through compelling, targeted paid campaign.

If you’re a business owner looking to make a major breakthrough, paid search advertising can give you an edge over your competitors and drive qualified leads to your website and increase sales.

Paid Search (PPC)

Pay-per-click or PPC is a web advertising model where advertisers only pay when a user clicks their paid ad that appears on the first page of search engine results. Clicking on your ad takes the user directly to your website, so it’s a reliable source for driving website traffic and increasing conversions.

Display (PPC)

You can make use of display ads such as banners, images and text ads that appear in various websites targeting specific audiences to build brand awareness. With display ads, there is a wholes host of different targeting options available, from geographical to audience interests with unrivalled reach.

Social Media Ads

Three out of four web users have a social media account, so it makes sense to be present in the social media platforms they use. Advertising on social platforms like Facebook, Instagram, Snapchat, Pinterest, Twitter and LinkedIn helps brands target users at the awareness stage of the customer journey.

Video Ads

Video advertising is a highly effective way to capture and engage your target audience and facilitate brand awareness. Videos are memorable, easy to understand, shareable, and capable of conveying a huge amount of information. What’s more, search engines love them.

Remarketing

Ever seen an ad for a brand or business you searched for in Google continue to pop up in the websites you visit, and even on social media?

This is what is called remarketing.

It enables marketers to make use of audience or visitor insights and to tailor ads targeting those users. When used correctly, remarketing is a powerful tool that you can use to improve brand awareness and recall, increase conversion rates, enable audience targeting, enhance ad relevancy, and reduce loss.

Ask us how you can use remarketing to convert existing prospects today.

Email Marketing

Since the introduction of electronic mail in 1971, email has evolved into one of the most efficient and effective tools for building brand loyalty and trust. Even with the advent of social media, email marketing continues to be the more cost-efficient, more effective medium for successfully converting leads.

However, a successful email marketing campaign requires a well-thought-out email marketing strategy at its foundation. To ensure this, you need a responsive email design, and a customized email message tailored to your campaign, as well as campaign tracking and analysis to better inform your strategy.

Ensure Your Website
Evolves With Technology &
Changing User Needs

The times are a-changing, and this has never rung more true than in today’s digital landscape. We know that only those businesses that continue to innovate and manage to stay relevant amidst rapid technological advancement and changing user needs can ever hope to survive and thrive.

Project Request

Questions?
Contact us.

We use cookies to give you the best experience.